Free Mandela

Sponsored cycle rides were a feature of the ‘Free Nelson Mandela’ campaign – the first was held in 1982. This ride, held in September 1986, raised funds for Southern Africa the Imprisoned Society (SATIS).

‘Cycle for Mandela’ bike rides were held in centres all over Britain on his birthday, 18 July 1987.  The rides publicised the campaign for his release and raised funds for Southern Africa the Imprisoned Society (SATIS).

In 1988 the AAM launched a new initiative for Mandela’s release, ‘Nelson Mandela: Freedom at 70’. It was discussed at the ANC’s international solidarity conference in Arusha, Tanzania in December 1987 and developed into the biggest campaign ever organised by the AAM. It began with a birthday tribute concert at Wembley on 11 June and culminated in a rally attended by 250,000 people in Hyde Park on 17 July, the eve of Nelson Mandela’s 70th birthday.

The Nelson Mandela 70th birthday tribute concert held at Wembley Stadium on 11 June 1988 was attended by a capacity audience of 72,000 and broadcast to over 60 countries. The concert was the opening event in the AAM’s ‘Nelson Mandela: Freedom at 70’ campaign. The concert programme carried features on the artists taking part, including Stevie Wonder, Whoopi Goldberg, Whitney Houston, George Michael, Sting, Dire Straits and Simple Minds.

This brochure set out the key events in the ‘Nelson Mandela Freedom at 70’ campaign. The day after the Wembley Stadium concert on 11 June, 25 freedom marchers set off from Glasgow on a 5-week march stopping at 32 towns and cities. On 17 July over 50,000 people joined the marchers on the last leg of the march to Hyde Park, where a crowd of a quarter of a million people heard Desmond Tutu call for Mandela’s release. The AAM produced 1 million ‘Free Mandela’ badges for people to wear on Mandela’s birthday. The campaign was the biggest ever organised by the Anti-Apartheid Movement. It projected Nelson Mandela as the future leader of a non-racial South Africa in the eyes of people throughout the world.

Poster advertising the concert held at Wembley Stadium on 11 June 1988 as part of the AAM’s ‘Nelson Mandela: Freedom at 70’ campaign. The concert was attended by a capacity audience of 92,000 and broadcast to ove 60 countries with a potential audience of a billion people. Oliver Tambo was the guest of honour and Stevie Wonder, Whitney and Sting were among the performers.

One of a set of five posters specially commissioned from leading graphic artists for the Nelson Mandela 70th Birthday Tribute concert held at Wembley Stadium on 11 June 1988. This poster was designed by Keith Haring. The posters were featured on the stage set.

One of a set of five posters specially commissioned from leading graphic artists for the Nelson Mandela 70th Birthday Tribute concert held at Wembley Stadium on 11 June 1988. This poster was designed by Mozambican artist Malangatana Ngwenya. The posters were featured on the stage set.