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Sheffield AAM arranged a special programme of ‘Freedom at 70’ events to mark Nelson Mandela’s 70th birthday on 18 July 1988, as well as sending coaches of supporters to the national rally in London on 17 July. Events included a live video screening of the Wembley Mandela tribute concert, a five-a-side football competition and a party on 18 July.

Poster advertising a concert held to celebrate Nelson Mandela’s 70th birthday on 18 July 1988. The concert featured the Zimbabwean group the Bhundu Boys, calypsonian David Rudder and Orchestra Marrabenta from Mozambique. It took place at The Academy, a major rock venue in Brixton, home of one of London’s biggest black communities.

This concert celebrating Nelson Mandela’s 70th birthday on 18 July 1988 featured the Zimbabwean group, the Bhundu Boys, calypsonian David Rudder and Orchestra Marrabenta from Mozambique. It took place at The Academy, a major rock venue in Brixton, home of one of London’s biggest black communities.

The AAM produced T-shirts, badges, caps, mugs and a range of other merchandise for the ‘Nelson Mandela Freedom at 70’ campaign. They were designed to brand the campaign and give it a distinctive image.

Badge produced for the AAM’s ‘Nelson Mandela: Freedom at 70’ campaign in 1988.

Display box for the badge produced for the ‘Nelson Mandela Freedom at 70’ campaign. The AAM aimed to get 1,000,000 people in Britain wearing the badge on Mandela’s 70th birthday, 18 July 1988.

Mug produced for the AAM’s ‘Nelson Mandela: Freedom at 70’ campaign.