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In 1990 the AAM made tourism a major part of its consumer boycott campaign. It wrote to major British holiday companies about their policy on selling trips to South Africa. Local AA groups campaigned to persuade local travel agents to stop promoting South African holidays. In London local activists held a sit-in next to the South African Airways stall at the World Travel Market in the Olympia exhibition centre.

After  Nelson Mandela’s release in February 1990, the AAM campaigned for support for the ANC in its negotiations for a democratic constitution. This leaflet asked students and young people to support the AAM’s ‘South Africa: Freedom Now!’ campaign.

Many people assumed the release of Mandela and the lifting of bans on the ANC and PAC meant an end to apartheid. This AAM recruitment leaflet stated that the pillars of apartheid were still in place. It argued that democracy meant one person one vote in a unitary South Africa and that free political activity was a prerequisite of negotiations for majority rule.

In 1990 a Newcastle branch of the William Low supermarket chain sacked a young worker, Clare Morgan, for refusing to handle South African products. Tyneside AA Group distributed this leaflet to shoppers asking them to boycott the store until it stopped stocking goods from South Africa.

Card advertising a sculpture made to celebrate Nelson Mandela’s release from prison.

The Namibia Support Committee made regular appeals for medical supplies for Namibian refugees. This leaflet listed equipment and medicines needed by a Maternity and Childcare Clinic set up the South West Africa People’s Organisation (SWAPO) for Namibian refugees in southern Angola. Local AA groups and the AAM’s Women’s and Health Committees held collections for the appeal.

AAM President Trevor Huddleston asked British local councils to help expose the undemocratic nature of the local government proposals put forward by the Nationalist Party in the negotiations for a new constitution. It also asked them to prepare to help South Africans build a non-racial local government system.