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James Callaghan, Labour spokesperson on Colonial Affairs, spoke at a 20,000-strong rally in Trafalgar Square on 27 March 1960 to protest against the Sharpeville shootings. The rally was organised by the Labour Party. Also on the platform were African National Congress leader Tennyson Makiwane, Robert Willis from the TUC General Council and Labour MPs Barbara Castle, Anthony Greenwood and Jim Griffiths. In the days following the massacre crowds gathered spontaneously outside South Africa House.

Part of the 20,000-strong crowd in Trafalgar Square at the rally to protest against the massacre of 69 unarmed demonstrators at Sharpeville on 21 March. The rally was organised by the Labour Party. Speakers included African National Congress leader Tennyson Makiwane, Labour’s Colonial Affairs spokesperson James Callaghan and Robert Willis from the TUC General Council. In the days following the massacre crowds gathered spontaneously outside South Africa House.

Leaflet published soon after the Sharpeville massacre calling for a continuation of the boycott of South African goods. The reverse side reprints the list of South African goods on the leaflet distributed during the March Month of Boycott Action.

After its March Month of Boycott Action the AAM launched a Penny Pledge Campaign to raise funds and keep the boycott going. It asked supporters to donate one penny and sign a pledge not to buy South African goods.

Oliver Tambo and Trevor Huddleston in London in 1960.

The all-white South African Springbok cricket team that toured Britain in the summer of 1960 met with widespread protests. Andrew Burchardt remembers the dramatic events of the night when protesters in Sheffield took action against the Yorkshire v Springboks game scheduled for 6 August 1960.   

The AAM produced this leaflet for British trade unionists in the early 1960s, when the former President of the South African Congress of Trade Unions (SACTU), Leon Levy, worked as its trade union officer. It asked workers to campaign for the isolation of apartheid South Africa and support the struggles of South African trade unionists.

In 1961 South Africa was forced to withdraw the Commonwealth because of its racial policies. The AAM held a 72-hour non-stop vigil outside the Commonwealth conference at Marlborough House. It organised a rota of people prominent in British public life, who wore black sashes marking the Sharpeville and Langa massacres.