In February 1981, workers at Wilson-Rowntree’s East London factory were sacked for striking in protest at the dismissal of three colleagues. Wilson-Rowntree was a subsidiary of the British company Rowntree-Mackintosh. The AAM campaigned with the British unions GMWU, USDAW and TGWU to make the company reinstate the sacked workers and recognise the South African Allied Workers Union.