The AAM held a month of action in March 1985 to relaunch the consumer boycott of South African goods. Campaigners distributed around three-quarters of a million leaflets in shopping centres and door to door. The month culminated with a nationwide day of action on Saturday 30 March when AAM supporters picketed over 1,000 shopping centres all over Britain. The following year a Harris Poll found that 27% of people in Britain said they boycotted South African products.