mda23. ‘Freedom at 70’ campaign brochure

This brochure set out the key events in the ‘Nelson Mandela Freedom at 70’ campaign. The day after the Wembley Stadium concert on 11 June, 25 freedom marchers set off from Glasgow on a 5-week march stopping at 32 towns and cities. On 17 July over 50,000 people joined the marchers on the last leg of the march to Hyde Park, where a crowd of a quarter of a million people heard Desmond Tutu call for Mandela’s release. The AAM produced 1 million ‘Free Mandela’ badges for people to wear on Mandela’s birthday. The campaign was the biggest ever organised by the Anti-Apartheid Movement. It projected Nelson Mandela as the future leader of a non-racial South Africa in the eyes of people throughout the world.