pic8902. ‘Boycott Apartheid 89’ campaign launch

AAM Chair Bob Hughes MP signed a giant Outspan orange at the launch of the AAM’s ‘Boycott Apartheid 89’ campaign on 20 February 1989. The launch took place outside Cape Fruit’s London headquarters. The AAM asked shoppers to impose ‘people’s sanctions’ against apartheid in the face of British Prime Minister Margaret Thatcher’s refusal to impose government sanctions. As well as Cape fruit and Outspan oranges, the campaign focused on tourism and imports of coal and gold.