boy18. ‘Boycott Apartheid Gold!’

In 1990 the AAM focused on gold jewellery as part of its consumer boycott campaign. South Africa’s main trading partners banned sales of Krugerrands in the mid 1980s. As a result of the campaign, the jewellery chain Ratners agreed to remove identifiable South African gold from the jewellery sold in its shops. This leaflet was one of a series published after the release of Nelson Mandela arguing that continued economic pressure was necessary to force the apartheid government into negotiations.